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Marketing Management Notes | CBSE Class 12 Business Studies Chapter 11

Marketing Management Notes

Marketing Management Notes : CBSE Class 12 Business Studies Chapter 11

Business studies is the study of how to efficiently and effectively lead and direct an organisation. We’re providing CBSE Class 12 Business Studies Chapter 11 Marketing Management Notes from Ashish Sir, a professional with more than ten years of experience. Students can cover all pertinent and significant topics with the help of these notes. These will aid you in comprehending challenging concepts and assist you perform better in challenging courses. In order to aid in your retention of the most information possible, the notes for the 12th business studies offer a thorough summary of the entire chapter.

Marketing management is the administration of the marketing operations. In order to meet consumer wants and accomplish corporate objectives, it is the process of organising, leading, and controlling operations associated to the marketing of goods and services. We’ve provided handwritten notes for Chapter 11 Marketing Management, which go over all the critical points you should know about marketing.

Key Takeaways

  • Marketing-Concept, Functions and Philosophies
  • Marketing Mix-Concept and Elements
  • Product-Branding, Labelling and Packaging- Concept
  • Price-Concept, Factors Determining Price

CBSE Class 12 Business Studies Chapter 11 Marketing Management Notes PDF Download

The goal of CBSE Class 12 Business Studies Chapter 11 Marketing Management Notes PDF is to aid students in their exam preparation and help them ace it. Notes are available for students to download for free in PDF format.

Marketing Management Notes

Click here to download CBSE Class 12 Business Studies Chapter 11 Marketing Management Handwritten Notes

Also Download CBSE Class 12 Business Studies NCERT Handwritten Solution – Chapter 1: Nature and Significance of Management NCERT Handwritten Solution

FAQ

1. What is Marketing Management?

Marketing Management involves planning, organizing, directing, and controlling the activities related to the marketing of goods and services. It aims to satisfy customer needs while achieving organizational objectives.

2. What are the key functions of Marketing Management?

  • Market Research: Gathering and analyzing data about the market, including customer preferences and market trends.
  • Product Management: Developing and managing products to meet customer needs and preferences.
  • Pricing: Setting appropriate prices for products to maximize profitability while remaining competitive.
  • Promotion: Communicating the product’s benefits to customers through advertising, sales promotions, public relations, and personal selling.
  • Distribution: Managing the channels through which products reach customers, including logistics and supply chain management.
  • Sales Management: Overseeing the sales process and managing the sales team to achieve sales targets.

3. Where Can I Find Additional Resources on Business Studies?

  • Textbooks: Refer to your Class 12 Business Studies textbook for detailed explanations and examples.
  • Educational Websites: Website like ours comerc.in offers useful resources on Business Studies.
  • Class Notes: Review your class notes and materials provided by your teacher for specific details related to your syllabus.

4. How to download the revision notes for Business Studies Class 12?

Business Studies, as the theoretical and mark-scoring subject, requires more attention to excel in exams. To remember the concepts and theories well, one must have enough revision notes and procedures. CHK, with the assistance of professionals, meticulously prepared the revision notes to make the learning process more engaging and understandable. These notes can help students save time and prepare for the exam. To make use of the revision notes, go to the CHK website or app and download the free PDF.

For study material related to Business Studies Class 12, students can visit the CHK app or website.

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Author

Ashish Sharma

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